full transcript

From the Ted Talk by Chris Anderson: Technology's long tail

Unscramble the Blue Letters

And then finally, DVDs are approaching free. There's a company called Apex, a no-name cnsiehe firm, who has, several times in the past year, been the number-one DVD selelr in America. Their average pcire, for last year, was 48 dollars. You're aware of the perhaps apocryphal Wal-Mart stampede over the 30-dollar DVD. But they're getting very, very cheap, and look at the interesting iptalimoicn of it. As they get ceapher, the premium brands, the Sonys and such, are losing market share, and the no-names, the Apexes, are gaining them. They're being ceoofmidimd, and that's what happens when things go to zero. It's a tough market out there. (Laughter)

Open Cloze

And then finally, DVDs are approaching free. There's a company called Apex, a no-name _______ firm, who has, several times in the past year, been the number-one DVD ______ in America. Their average _____, for last year, was 48 dollars. You're aware of the perhaps apocryphal Wal-Mart stampede over the 30-dollar DVD. But they're getting very, very cheap, and look at the interesting ___________ of it. As they get _______, the premium brands, the Sonys and such, are losing market share, and the no-names, the Apexes, are gaining them. They're being ___________, and that's what happens when things go to zero. It's a tough market out there. (Laughter)

Solution

  1. price
  2. chinese
  3. commodified
  4. implication
  5. seller
  6. cheaper

Original Text

And then finally, DVDs are approaching free. There's a company called Apex, a no-name Chinese firm, who has, several times in the past year, been the number-one DVD seller in America. Their average price, for last year, was 48 dollars. You're aware of the perhaps apocryphal Wal-Mart stampede over the 30-dollar DVD. But they're getting very, very cheap, and look at the interesting implication of it. As they get cheaper, the premium brands, the Sonys and such, are losing market share, and the no-names, the Apexes, are gaining them. They're being commodified, and that's what happens when things go to zero. It's a tough market out there. (Laughter)

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
technology trends 5
critical mass 5
inflection point 3
critical price 3
unified theory 2
gene sequencing 2

Important Words

  1. america
  2. apex
  3. apexes
  4. apocryphal
  5. approaching
  6. average
  7. aware
  8. brands
  9. called
  10. cheap
  11. cheaper
  12. chinese
  13. commodified
  14. company
  15. dollars
  16. dvd
  17. dvds
  18. finally
  19. firm
  20. free
  21. gaining
  22. implication
  23. interesting
  24. laughter
  25. losing
  26. market
  27. premium
  28. price
  29. seller
  30. share
  31. sonys
  32. stampede
  33. times
  34. tough
  35. year