full transcript
From the Ted Talk by Chris Anderson: Technology's long tail
Unscramble the Blue Letters
And then finally, DVDs are approaching free. There's a company called Apex, a no-name cnsiehe firm, who has, several times in the past year, been the number-one DVD selelr in America. Their average pcire, for last year, was 48 dollars. You're aware of the perhaps apocryphal Wal-Mart stampede over the 30-dollar DVD. But they're getting very, very cheap, and look at the interesting iptalimoicn of it. As they get ceapher, the premium brands, the Sonys and such, are losing market share, and the no-names, the Apexes, are gaining them. They're being ceoofmidimd, and that's what happens when things go to zero. It's a tough market out there. (Laughter)
Open Cloze
And then finally, DVDs are approaching free. There's a company called Apex, a no-name _______ firm, who has, several times in the past year, been the number-one DVD ______ in America. Their average _____, for last year, was 48 dollars. You're aware of the perhaps apocryphal Wal-Mart stampede over the 30-dollar DVD. But they're getting very, very cheap, and look at the interesting ___________ of it. As they get _______, the premium brands, the Sonys and such, are losing market share, and the no-names, the Apexes, are gaining them. They're being ___________, and that's what happens when things go to zero. It's a tough market out there. (Laughter)
Solution
- price
- chinese
- commodified
- implication
- seller
- cheaper
Original Text
And then finally, DVDs are approaching free. There's a company called Apex, a no-name Chinese firm, who has, several times in the past year, been the number-one DVD seller in America. Their average price, for last year, was 48 dollars. You're aware of the perhaps apocryphal Wal-Mart stampede over the 30-dollar DVD. But they're getting very, very cheap, and look at the interesting implication of it. As they get cheaper, the premium brands, the Sonys and such, are losing market share, and the no-names, the Apexes, are gaining them. They're being commodified, and that's what happens when things go to zero. It's a tough market out there. (Laughter)
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
technology trends |
5 |
critical mass |
5 |
inflection point |
3 |
critical price |
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unified theory |
2 |
gene sequencing |
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Important Words
- america
- apex
- apexes
- apocryphal
- approaching
- average
- aware
- brands
- called
- cheap
- cheaper
- chinese
- commodified
- company
- dollars
- dvd
- dvds
- finally
- firm
- free
- gaining
- implication
- interesting
- laughter
- losing
- market
- premium
- price
- seller
- share
- sonys
- stampede
- times
- tough
- year